When it comes to promoting an e-commerce website via digital platforms, it is easy to get
confused with all the numerous strategies and tutorials that are out there
on how to use e-commerce to make a quick buck in less time.
Let’s be honest, we all have fallen for those same clickbait blogs and youtube videos at some point in time. Maybe they have even tempted you to buy a premium course as well? In the end, we all know that most of the information out there is anything but useless and doesn’t end up working.
Keeping all this in mind, we’ve created a no-brainer guide of dead-simple ways in which you can easily start promoting your e-commerce website through Store-e-mart and scale it up eventually. Let’s get started!
If you are a newbie to Facebook’s advertising platform (which we hope you aren’t), you have to understand that it is one of the biggest must-have tools in your arsenal to scale your e-commerce website. With Facebook’s advertising platform, you can easily start promoting your products to specific groups of targeted people. Facebook offers multiple options when it comes to the way you want to run your advertisements, amid which their pay-per-click module is one of the most effective and R.O.I driven options. Go ahead start experimenting with Facebook ads right away!
Have you ever wondered why phrases such as ‘Customer Is King’ or ‘The Customer Is Always Right’ were coined? It is because the reviews and feedback that you receive from your customers are a way to measure what you are doing right and where exactly you are going wrong. E-commerce websites are no exception to this. You can effectively use the feedback that you receive from your online buyers to figure out how you can improve your offerings and then work on it. You are bound to see more returning customers as well as new ones if you put this to practice.
If you are planning to expand your e-commerce business, you can’t put your eggs all in one basket and pray that it all works out! That’s definitely not how it works. You have to first figure out answers to some important questions about your customers such as what are your customers’ interests, what other sites do they visit, what is their age group, what pain points they are going through etc. After that, you have to start targeting them through various channels such as emails, messaging apps, other marketplaces such as Amazon, influencer outreach and so on to make sure they find your products relevant to their lifestyle.
Discover ability’ is one of the biggest assets one can have when it comes to an online e-commerce business. Imagine you have the best products with great pricing and offers that easily beats that of your competitors but your customers are still buying from them and not from your website. Why do you ask? It is because your competitors have most probably have optimised their e-commerce platforms to be found easily when searched on search engines such as Google, Yahoo, Bing, etc for some specific keywords related to the products they are selling. This is called Search Engine Optimisation.
Email promotion, once again, happens to be one of the most necessary items in your digital marketing toolkit. Contrary to popular belief that email marketing is supposedly dead in 2020 and doesn’t really work any more, it is completely false! It certainly does work wonders. A well-planned and carefully crafted email marketing campaign can give your e-commerce website a big boost when it comes to getting more repeat orders from existing customers. You can let your customers know when you are offering exclusive deals and discounts as well as remind them of new products that you might have launched.
Now as we have already discussed earlier Facebook advertisements, you must have gotten a pretty good idea about how it works by now. Here’s another feature besides P.P.C that brings in a lot of sales. Imagine your customer visits your e-commerce website store but leaves quickly and forgets about it. You can now track down that customer anonymously and show him or her ads related to the particular product he or she was looking forward to buying. These ads are called retargeting ads and help customers recall about their incomplete purchases.
If you own an e-commerce website you must know that you thrive on conversions and content marketing, definitely helps you convert more customers in the long term vision. If you make good content, be that in the video, audio or in the form of static picture format, and it really connects with your user base it will help you establish a very strong relationship with them. You can monetize on this relationship little by little over time thus ensuring that your flow of conversion is steady.
Social Media Platforms are the new rage in this day and age. You just can’t escape how addictive and good it feels to be on these platforms and connect with your family and friends while keeping up with everything that’s going on in the world. As an e-commerce store owner, this is the biggest potential goldmine to get consumers. Think of these social media platforms such as Facebook, Instagram, TikTok and more as hotspots to attract global consumers. You need to have your own social media handles.
Affiliate Marketing can save you a lot of time wherein you can put other online marketers to work so that they can bring in more customers for your products by leveraging their own network and authority in their niche. In return, you just have to pay them a certain amount for every successful purchase that comes through them. It is necessary to note here that you need to choose these affiliate marketers carefully based on their authority and relevance to your products.
Conversion Booster is one of the nifty apps provided by the ‘Store-e-mart’ platform for your e-commerce website. It is a bundle of three features which helps you increase your conversions. The package contains a sticky add to cart which appears on the product page on scroll to help motivate customers to buy your product, a notification bar wherein you can display exciting offers and discounts and last but not the least sales notification which displays a message when a particular product was bought by someone, therefore, serving as social proof for customers who are having second thoughts about buying your product.
An abandon cart software is a powerful tool which helps bring back the customers who added the products for checking out and making a purchase but didn’t at the last moment. This is a very common practice when it comes to consumers. An abandon cart software will get notified the moment your customers have abruptly stopped the checking out process and then send targetted emails to them to remind them to finish the transaction.
Have you ever noticed how new smartphones are often launched into the market via mini ‘flash sales’ where only a few products are put up for sale? More than half of the time, eager customers happen to lose out on the opportunity to buy the product. You must be thinking that’s supposed to be bad for business right? Well, turns out its not. When a newly launched much-anticipated product goes out of stock quickly, it only makes the consumer even more eager to get their hands on the product. This is called product scarcity. Using this method you can easily get more sales on your e-commerce website as well if you do it right.
You tube is the biggest video streaming platform as of right now. You can easily leverage this to your advantage to seek out more potential consumers. You can post your unboxing experience videos, customer testimonials and various other types of content which helps your e-commerce website and products gain more visibility and authenticity in the eyes of your potential customers.
Social advertising can help increase awareness about your products and reach as well as convert more customers. It is essentially the same as we have discussed earlier in the ‘Social Media Advertising’ segment before.
If you feel with the coming age of the internet, traditional text messages or SMS has gone out of fashion, you are so very wrong. Big e-commerce marketplaces, as well as well established brands, still rely on conversions from their text message promotions. It can help your e-commerce store in the same way. You can use text marketing to send out special offers and discounts. You can also use it to remind them to check their products out of their shopping cart and more.
Hope you have learnt tons from this information and you re now ready to go out there and implement all these 100% proven and genuine ways to promote your e-commerce website! Also, you can most certainly write back to us to let us know what other fool-proof techniques exist out there that you have used to successfully promote your e-commerce website. For More...
